Hello good morning and good Friday,

Okay, I’ve mentioned this what probably seems like a thousand times and now I’m doing it again, my novel You Don’t Know Me is out in the world, great and so…? So I have to get more folks to realize it and to buy the book; a traumatically hard thing to do—at least for me. I’m following the general guidelines for promotion of the book or self-promotion depending on the way you want to look at it, so I have press kits I’m sending out, encouraging people who have read the book to write a review—good or bad, sending out copies of the book to people with influence in the media to get the word out and still there is more to do and one of those “mores” ( because it smells of self-promotion) I am leery of doing.

Well, my kid’s school is having a PTA sponsored cabaret with a raffle and some of the ways you can help make it successful is to work the cabaret, provide food or even donate an item to the raffle. My first thought was donate a copy of my book; my second thought---that’s self-promotion---but now as I write this, is it self-promotion or selling books? Okay, I’m donating something—they asked for donations—it just happens to be my novel. I would of course let the PTA representative know it’s an adult mystery crime thriller and it’s so entertaining and fast paced the reader won’t be able to put it down and if they can, I’ll give them a sweet treat of their choice. Hey, that doesn’t sound too bad, as a matter of fact its great promotion for the book so I'm doing it.

I've made the call to the PTA rep and offered my book as a raffle prize along with a sweet treat and I feel great about it for a few good reasons: I think I built the novel up pretty well, it’s a way to promote the book to garner more interest in it and I may get more sells a.ka. readers out of it; alright all the way around, yeah.

In the books I’ve read on promoting your book, you’re told to try any means at hand, to be innovative when coming up with ideas, to take chances, don’t let any opportunity to promote your novel pass you by and to keep at it; I figure I’m doing better than I thought or at least I’m keeping at it. I don’t expect my book to catch on overnight, it takes time even years plus other novels following for that to happen ( if it happens at all) but I’m patient and won't worry about it because its something beyond my control, all I can do is take every opportunity to promote my novels, to keep at it, not give up, do the best I can and most important than any of it: keep writing the books I love. You do the same.

If you have any comments or suggestions I have a new e-mail address at: mathewsla@hotmail.com

Until next time, God willing,